After reading about search engine optimization, and looking through a few of the different sites, I have come to notice that the market for production and entertainment is completely spread out. In order to find what you are looking for, the sites have to have great keywords and be searchable.
The sites, mandy.com, ew.com, and productionhub.com, all seem to be pretty optimized for search engines. However, some more than others. When doing a simple search in google for production companies in Florida, production hub comes up on the first page. Were as mandy does not even some up although the site offers the same type of services and information as production hub. But it comes up under television production on the first page and production hub is listed far longer in the search list. And when looking for entertainment news/gossip, ew is listed right after E! online and TMZ.
When looking at the entertainment news/gossip side of television, the target audience is middle aged causation females. No surprise there. However, I was intrigued to see that the amount of males that contributed to the traffic of the site. Almost 48%. Now on the production end, as always, the target audience is middle aged males, generally. One thing that did catch my eye was that the two sites brought in two different types of traffic. Mandy tends to have more young adult, female hispanic traffic and production hub has more african american, middle aged males.
No comments:
Post a Comment